The study was carried out in October 2015 on a new organic food truck service. The aim of the research was to determine detailed information related to:
The average number of people who would be interested in buying from a food truck that sells organic food
How often respondents would be willing to visit the food truck
Methodology: Self administered questionnaire (survey) using the Internet Period: October 2015 Panel size: 540 Panel sample group: Private individuals aged 18+ living in the UK who are employed