The study was carried out in October 2015 on a new wedding dress service hosted by Grace Frank. The aim of the research was to determine detailed information related to:
The average price that people would be willing to spend over their original budget on their wedding dress
The average number of people who would be interested in a service that comes to their home and discusses the details of the dress
Methodology: Self administered questionnaire (survey) using the Internet Period: October 2015 Panel size: 100 Panel sample group: Private Individuals aged 25-35 who are engaged living in the south west of the UK