The study was carried out in May 2015 on the Coccyx Cushion to help people with back pain. The aim of the research was to determine detailed information related to:
The most popular features of the products for respondents and where they would prefer to buy the cushion from
The average price respondents would be willing to pay for the cushion
Methodology: Self administered questionnaire (survey) using the Internet Period: July 2015 Panel size: 415 Panel sample group: 250 mothers and 250 office workers living in the UK aged 18+