E-commerce and Traditional Trade

The study was carried out on the e-commerce and traditional trade in October 2008. The aim of the research was to determine detailed information related to:

The people’s expectations regarding the e-commerce and traditional trade
Whether people would prefer the e-commerce or traditional trade

Methodology: Self administered questionnaire (survey) using the Internet
Period: October 2008
Panel size: 825
Panel sample group: Private individuals between 18 and 65 years old living in the UK