The Parents Club

The study was carried out in May 2015 on parents’ clubs. The aim of the research was to determine detailed information related to:

The average number of respondents who would consider paying a monthly fee to access all the activities and services they want for their children, rather than managing multiple subscriptions
The average price respondents would be willing to pay for this subscription

Methodology: Self administered questionnaire (survey) using the Internet
Period: May 2015
Panel size: 100
Panel sample group: Parents living in the UK with kids aged 0 - 18 months