The study was carried out in May 2015 on organic and fair-trade cotton clothing. The aim of the research was to determine detailed information related to:
The average number of respondents who would be interested in buying organic and fair-trade cotton clothing
What types of organic and fair-trade clothing respondents would purchase and how much they would be willing to spend
Methodology: Self administered questionnaire (survey) using the Internet Period: May 2015 Panel size: 400 Panel sample group: Private individual females aged 18+ that would consider buying organic clothing