The study was carried out in February 2015 on the viability of products primarily targeted at children who could draw on, cleaned and then draw on again. The aim of the research was to determine detailed information related to:
The average number of respondents who like the “draw, wipe, draw” idea and if they would buy this concept for their children
The average price that respondents would be willing to spend for this type products
Methodology: Self administered questionnaire (survey) using the Internet Period: February 2015 Panel size: 600 Panel sample group: Private individuals living in the UK aged 20+