The study was carried out in January 2015 on a new laundry app. The aim of the research was to determine detailed information related to:
How often respondents use the services of a laundrette or dry cleaner
The average number of respondents who would be interested in using an app which arranges laundry collection, washing and return and how much they would be willing to pay for it
Methodology: Self administered questionnaire (survey) using the Internet Period: January 2015 Panel size: 790 Panel sample group: Private individuals living in the UK aged 18+