E-Cigarettes

The study was carried out in January 2015 on a new business based on e-cigarettes. The aim of the research was to determine detailed information related to:

The effectiveness of e-cigarettes in helping to quit smoking
The average price that respondents would be willing to spend on e-cigarettes and the most popular flavour they would like to buy

Methodology: Self administered questionnaire (survey) using the Internet
Period: January 2015
Panel size: 620
Panel sample group: Private individuals aged 18+ living in the UK