Online Fitness Platform

The study was carried out in December 2014 on a new online fitness platform. The aim of the research was to determine detailed information related to:

How often respondents exercise, go to the gym and attend fitness classes
The average number of respondents who would pay to use an online fitness platform and the average price they would willing to pay for

Methodology: Self administered questionnaire (survey) using the Internet
Period: December 2014
Panel size: 440
Panel sample group: Private individuals living in the UK aged 18+ that take exercise at least once every two weeks