The study was carried out in December 2014 on a new online fitness platform. The aim of the research was to determine detailed information related to:
How often respondents exercise, go to the gym and attend fitness classes
The average number of respondents who would pay to use an online fitness platform and the average price they would willing to pay for
Methodology: Self administered questionnaire (survey) using the Internet Period: December 2014 Panel size: 440 Panel sample group: Private individuals living in the UK aged 18+ that take exercise at least once every two weeks