The study was carried out in December 2014 on the luxury camping (or "Glamping"), a new business idea for traditional camping. The aim of the research was to determine detailed information related to:
The average number of respondents who know what Glamping is
Where, when and for how long respondents would go glamping and also how much they would be willing to spend to do so
Methodology: Self administered questionnaire (survey) using the Internet Period: December 2014 Panel size: 750 Panel sample group: Private individuals living in the UK aged 18+