Luxury Camping

Research Study Objective

The study was carried out in December 2014 on the luxury camping (or "Glamping"), a new business idea for traditional camping. The aim of the research was to determine detailed information related to:

The average number of respondents who know what Glamping is
Where, when and for how long respondents would go glamping and also how much they would be willing to spend to do so

Methodology: Self administered questionnaire (survey) using the Internet
Period: December 2014
Panel size: 750
Panel sample group: Private individuals living in the UK aged 18+

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Packages PLUS

  • Excel file + Word file
  • Simple tabulations
  • Cross tabulations