The study was carried out in November 2014 on the American Diner concept. The aim of the research was to determine detailed information related to:
What respondents would like to see on an American diner menu
The average price respondents would be willing to spend on the delivery service
Methodology: Self administered questionnaire (survey) using the Internet Period: November 2014 Panel size: 1070 Panel sample group: Private individuals living in the UK aged 18+