The study was carried out in October 2014 on the business Fuller Bust Lingerie. The aim of the research was to determine detailed information related to:
The preference of respondents to shop online or in-store for lingerie
The buying behaviour of respondents regarding lingerie for special occasions
Methodology: Self administered questionnaire (survey) using the Internet Period: October 2014 Panel size: 215 Panel sample group: Female private individuals aged 25-40 living in the UK with DD cup size +