Ethical Concept Store

The study was carried out on a new ethical concept store in August 2009. The aim of the research was to determine detailed information related to:

The average number of people interested to this type of stores
The people’s needs and expectations of an ethical store

Methodology: Self administered questionnaire (survey) using the Internet
Period: August 2009
Panel size: 800
Panel sample group: Private individuals from 18 years old living in the UK