Advertising Methods

Research Study Objective

The study was carried out in September 2014 on advertising methods. The aim of the research was to determine detailed information related to:

How influential adverts are on buying behaviours
The most influential types of advertising

Methodology: Self administered questionnaire (survey) using the Internet
Period: September 2014
Panel size: 1660
Panel sample group: Private individuals living in the UK aged 18+

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Packages PLUS

  • Excel file + Word file
  • Simple tabulations
  • Cross tabulations