Grow Your Own Food

The study was carried out in October 2014 on a new business idea named “Grown Your Own Food”. The aim of the research was to determine detailed information related to:

People who have experience on growing their own food and what they think of a starter growing kit
The average price that people would be willing to pay for the kit

Methodology: Self administered questionnaire (survey) using the Internet
Period: September 2014
Panel size: 200
Panel sample group: Private individuals aged 18-40yo