The study was carried out on a new concept store for parties and wedding dresses in August 2009. The aim of the research was to determine detailed information related to:
The average price people would be willing to spend for this type of dresses
The wedding accessories that people would like to find in this new concept store
Methodology: Self administered questionnaire (survey) using the Internet Period: August 2009 Panel size: 530 Panel sample group: Women from 18 years old living in the UK