Fair Trade

Research Study Objective


The study was carried out in May 2014 on a new business service regarding the fair trade. The aim of the research was to determine detailed information related to:

The reasons why people choose to buy fair trade products
The expectations towards fair trade products, such as cost, quality, appearance, etc.

Methodology: Self administered questionnaire (survey) using the Internet
Period: May 2014
Panel size: 1000
Panel sample group: Private individuals from 18 years old living in the UK


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Packages PLUS


  • Excel file + Word file
  • Simple tabulations
  • Cross tabulations