The study was carried out in May 2014 on a new business service regarding the fair trade. The aim of the research was to determine detailed information related to:
The reasons why people choose to buy fair trade products
The expectations towards fair trade products, such as cost, quality, appearance, etc.
Methodology: Self administered questionnaire (survey) using the Internet Period: May 2014 Panel size: 1000 Panel sample group: Private individuals from 18 years old living in the UK