The study was carried out on a new personal shopper service in August 2009. The aim of the research was to determine detailed information related to:
The number of people who would be interested in this type of services
The people’s needs and expectations for a personal shopper
Methodology: Self administered questionnaire (survey) using the Internet Period: August 2009 Panel size: 515 Panel sample group: Private individuals between 25 to 50 years old living in the UK