The study was carried out in February 2014 on a new business service for tie rentals. The aim of the research was to determine detailed information related to:
The average number of people who would rent a tie
The key factors associated with renting a tie, such as price, condition, brand, etc.
Methodology: Self administered questionnaire (survey) using the Internet Period: February 2014 Panel size: 630 Panel sample group: Male private individuals from 18 years old living in the UK