The study was carried out on the online diet plan services in June 2009. The aim of the research was to determine detailed information related to:
The people’s expectations for the online diet plan services
The average price that people would be willing to spend for this type of services
Methodology: Self administered questionnaire (survey) using the Internet Period: June 2009 Panel size: 350 Panel sample group: Female between 18 and 45 years old and living in the UK