The study was carried out in January 2014 on a new service of bike rentals. The aim of the research was to determine detailed information related to:
The preferences and habits of people living in the UK in terms of bikes
The reasons why people would rent a bike
Methodology: Self administered questionnaire (survey) using the Internet Period: January 2014 Panel size: 1485 Panel sample group: Private individuals from 18 years old living in the UK