Bike Rental Service

Research Study Objective


The study was carried out in January 2014 on a new service of bike rentals. The aim of the research was to determine detailed information related to:

The preferences and habits of people living in the UK in terms of bikes
The reasons why people would rent a bike

Methodology: Self administered questionnaire (survey) using the Internet
Period: January 2014
Panel size: 1485
Panel sample group: Private individuals from 18 years old living in the UK


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  • Excel file + Word file
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