The study was carried out in November 2013 on yogurts and desserts. The aim of the research was to determine detailed information related to:
The preferences and habits of people living in the UK
The attitudes and expectations towards yogurt and dessert products
Methodology: Self administered questionnaire (survey) using the Internet Period: November 2013 Panel size: 2345 Panel sample group: Private individuals from 18 years old living in the UK