Luxury Handbags

Research Study Objective

The study was carried out in November 2013 on a new service for luxury handbags. The aim of the research was to determine detailed information related to:

The reasons behind renting a luxury handbag
The key factors that influence the choice of a luxury handbag

Methodology: Self administered questionnaire (survey) using the Internet
Period: November 2013
Panel size: 1855
Panel sample group: Female private individuals from 18 years old living in the UK

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