The study was carried out in November 2013 on a new service for luxury handbags. The aim of the research was to determine detailed information related to:
The reasons behind renting a luxury handbag
The key factors that influence the choice of a luxury handbag
Methodology: Self administered questionnaire (survey) using the Internet Period: November 2013 Panel size: 1855 Panel sample group: Female private individuals from 18 years old living in the UK