The study was carried out in November 2013 on a new service based on children’s toys. The aim of the research was to determine detailed information related to:
The key factors when parents purchase toys for their children
The knowledge and experience of parents with children’s toys
Methodology: Self administered questionnaire (survey) using the Internet Period: November 2013 Panel size: 810 Panel sample group: Private individuals from 18 years old living in the UK