Children's Toys

Research Study Objective

The study was carried out in November 2013 on a new service based on children’s toys. The aim of the research was to determine detailed information related to:

The key factors when parents purchase toys for their children
The knowledge and experience of parents with children’s toys

Methodology: Self administered questionnaire (survey) using the Internet
Period: November 2013
Panel size: 810
Panel sample group: Private individuals from 18 years old living in the UK

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