Online Grocery Shopping

The study was carried out on a new online service based on grocery shopping in September 2013. The aim of the research was to determine detailed information related to:

The people’s habits in terms of online grocery shopping
Private individuals' attitudes and interests towards purchasing online groceries in the UK
What is the most popular time for having groceries delivered

Methodology: Self administered questionnaire (survey) using the Internet
Period: September 2013
Panel size: 1655
Panel sample group: Private individuals from 18 years old living in the UK