The study was carried out on a new online fitness video platform for men in August 2013. The aim of the research was to determine detailed information related to:
Men' sport habits
How many men would be interested in a new online fitness video platform in the UK
Men' needs and expectations from exercise/workout videos on an online platform
Methodology: Self administered questionnaire (survey) using the Internet Period: August 2013 Panel size: 470 Panel sample group: Male private individuals from 18 years old living in the UK