Online Fitness Videos for Men

Research Study Objective


The study was carried out on a new online fitness video platform for men in August 2013. The aim of the research was to determine detailed information related to:

Men' sport habits
How many men would be interested in a new online fitness video platform in the UK
Men' needs and expectations from exercise/workout videos on an online platform

Methodology: Self administered questionnaire (survey) using the Internet
Period: August 2013
Panel size: 470
Panel sample group: Male private individuals from 18 years old living in the UK


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