The study was carried out on electric cars in July 2013. The aim of the research was to determine detailed information related to:
What people think of electric cars (opinions, benefits, drawbacks, etc.)
What are the main factors when people purchase an electric car
If people in the UK would be willing to pay more for electric cars than for standard ones
Methodology: Self administered questionnaire (survey) using the Internet Period: July 2013 Panel size: 750 Panel sample group: Private individuals from 18 years old living in the UK