The study was carried out on organic ethical clothing and accessories in June 2013. The aim of the research was to determine detailed information related to:
How many people in the UK shop online
The reasons why people buy organic clothing andaccessories
What are the most significant criteria for people who buy organic items
Methodology: Self administered questionnaire (survey) using the Internet Period: June 2013 Panel size: 845 Panel sample group: Private individuals from 16 years old living in the UK