Evening and Cocktail Dresses Hire

The study was carried out on a new service based on hiring evening and cocktail dresses in May 2013. The aim of the research was to determine detailed information related to:

The reasons why women wear evening dress in the UK (frequency, occasion, etc.)
The women' habits when they buy a cocktail or evening dress (location, average budget, etc.)
What women think of renting cocktail or evening dresses

Methodology: Self administered questionnaire (survey) using the Internet
Period: May 2013
Panel size: 385
Panel sample group: Female private individuals from 16 years old living in the UK who wear cocktail / evening dresses