The study was carried out on beauty treatments in May 2013. The aim of the research was to determine detailed information related to:
The way people have beauty treatments in the UK (i.e. type of treatments, frequency, etc.)
The way people choose salons for beauty treatments (i.e. number of different salons, loyalty, etc.)
The reasons why people move from one salon to another
Methodology: Self administered questionnaire (survey) using the Internet Period: May 2013 Panel size: 665 Panel sample group: Private individuals (80% females/20% males) from 18 years old living in the UK.