The study was carried out on a new website used to search different activities in April 2013. The aim of the research was to determine detailed information related to:
How people search activities to do through the Internet
Which activities people would search for
What respondents think of a website that would enable people to search for activities to do on the weekend, holidays, etc.
Methodology: Self administered questionnaire (survey) using the Internet Period: April 2013 Panel size: 915 Panel sample group: Private individuals from 18 years old living in the UK