Inspired Holiday Ideas

The study was carried out on a new website for inspired holidays between February and March 2013. The aim of the research was to determine detailed information related to:

The habits of the UK people about holidays (frequency, destinations, type of holidays, etc.)
What people think of visiting the same places over the years (reasons, pros and cons, etc.)
What people think of a website that assists people to find a new place to go on holidays

Methodology: Self administered questionnaire (survey) using the Internet
Period: February - March 2013
Panel size: 820
Panel sample group: Private individuals from 20 years old living in the UK