The study was carried out on a new sleep remedy concept in February 2013. The aim of the research was to determine detailed information related to:
The sleeping habits of the UK people (trouble, used remedies, etc.)
What people think of a new drink which helps them to get to sleep
How much people would be willing to spend for this new drink
Methodology: Self administered questionnaire (survey) using the Internet Period: February 2013 Panel size: 1450 Panel sample group: Private individuals from 18 years old living in the UK