Urban Streetwear Clothing

The study was carried out on urban street-wear clothing concept store between February and March of 2009. The aim of the research was to determine detailed information related to:

The average amount and frequency of this type of purchases
What would stimulate people to buy this type of products online

Methodology: Self administered questionnaire (survey) using the Internet
Period: February - March 2009
Panel size: 860
Panel sample group: Private individuals between 16 to 35 years old living in the European Countries