The study was carried out on the restaurant customers’ habits in January 2013. The aim of the research was to determine detailed information related to:
The habits of the UK people when they go to restaurants (frequency, budget, motivations, etc.)
Respondents' expectations from restaurants
What might attract respondents to try new restaurants
Methodology: Self administered questionnaire (survey) using the Internet Period: January 2013 Panel size: 4000 Panel sample group: Private individuals from 18 years old living in the UK who go to restaurants