Child Care Kit

The study was carried out on a new tailored child care kit concept in January 2013. The aim of the research was to determine detailed information related to:

The UK women’ experiences with baby care products (how to select products, where to buy, etc.)
Women’ opinions regarding the new child care kit which offers all the products “a first time mother needs”

Methodology: Self administered questionnaire (survey) using the Internet
Period: January 2013
Panel size: 520
Panel sample group: Female private individuals aged over 18 years old living in the United Kingdom and who are pregnant or who have children