The study was carried out on reading habits between November and December 2012. The aim of the research was to determine detailed information related to:
How many people would be interested in fiction books in the UK
What are the main factors that influence the way people choose their fiction books
The reasons why people read fiction books
Methodology: Self administered questionnaire (survey) using the Internet Period: November - December 2012 Panel size: 610 Panel sample group: Private individuals from 18 years old, living in London, who use online mobile devices