Fiction Books - Reading Habits

Research Study Objective

The study was carried out on reading habits between November and December 2012. The aim of the research was to determine detailed information related to:

How many people would be interested in fiction books in the UK
What are the main factors that influence the way people choose their fiction books
The reasons why people read fiction books

Methodology: Self administered questionnaire (survey) using the Internet
Period: November - December 2012
Panel size: 610
Panel sample group: Private individuals from 18 years old, living in London, who use online mobile devices

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  • Excel file + Word file
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