The survey was carried out on senior care home care assistance service between November and December 2012. The aim of the research was to determine detailed information related to:
The home care services that the UK people have used or would use to help them or their relatives to stay at home
How people would choose a home care assistance company (i.e. information they would request, etc.)
What type of hiring process people would go through in order to feel comfortable with their choices
Methodology: Self administered questionnaire (survey) using the Internet Period: November - December 2012 Panel size: 610 Panel sample group: Private individuals from 30 years old living in the UK who have used home care assistance before for them or for relatives or plan to use it within 5 years.