The study was carried out on a new health coach web app between December 2012 and January 2013. The aim of the research was to determine detailed information related to:
The people’s eating behaviours in the UK
How many people have been on a healthy eating plan before (kind of diet, results, etc.)
How many people would be interested in a healthy eating coach web app to improve their health and eating habits (expectations, the kind of coaching they want to receive, etc.)
Methodology: Self administered questionnaire (survey) using the Internet Period: December 2012 - January 2013 Panel size: 1525 Panel sample group: Private individuals from 18 years old living in the UK