The study was carried out on a new hair product for men. The aim of the research was to determine detailed information related to:
The type of hair problems that men have in the UK
The obstacles to use this type of products
What type of products men used in the past (shampoo, hair styling products, accessories, etc.)
Methodology: Self administered questionnaire (survey) using the Internet Period: September - October 2012 Panel size: 500 Panel sample group: Male private individuals from 16 years old living in the UK