Personalised High-Tech Products

The study was carried out on a new website selling personalised high-tech products. The aim of the research was to determine detailed information related to:

The type of high-tech products that the UK people buy online
The type of high-tech products that people would like to personalise
The way people would like their products to be personalised

Methodology: Self administered questionnaire (survey) using the Internet
Period: August - September 2012
Panel size: 1170
Panel sample group: Private individuals from 18 years old living in the United Kingdom.