Women Lingerie - Bra

The study was carried out on women bra between August and September 2012. The aim of the research was to determine detailed information related to:

Which bra brands women buy in the UK market
The several problems experienced by women with underwire bras
The extra cost that women would be willing to pay for a bra with better fit and comfort

Methodology: Self administered questionnaire (survey) using the Internet
Period: August - September 2012
Panel size: 1370
Panel sample group: Female between 18 and 55 years old living in the UK.