The study was carried out on a new business idea of portablevegetable garden kit. The aim of the research was to determine detailed information related to:
How many people would be interested in growing their own vegetables and herbs
How much people would be willing to pay for this new kit
The preference between outdoor and indoor kits
Methodology: Self administered questionnaire (survey) using the Internet Period: June - July 2012 Panel size: 1530 Panel sample group: Private individuals from 22 years old living in the UK who have a back garden or a terrace at home