Online Gift Ideas Shopping

The study was carried out on a new service for online gifts shopping. The aim of the research was to determine detailed information related to:

The UK people's habits when they shop online (frequency, kind of products they buy, websites they use, etc.)
The people's worries and problems when they shop online
How many respondents would buy online again in the future

Methodology: Self administered questionnaire (survey) using the Internet
Period: May 2012
Panel size: 795
Panel sample group: Private individuals between 20-60 years old, living in the UK who shop online.