Flower Shop

The study was carried out on flower shop and florists in February 2012. The aim of this survey was to determine:

The habits of the UK people who buy flowers (type of products, frequency, budget, occasion, etc.)
The interest of people in the opening of a local flower shop (concept, services, etc.)
The interest of people in preserved flowers or dried stabilised flowers

Methodology: Self administered questionnaire (survey) using the Internet
Period: February 2012
Panel size: 850
Panel sample group: Private individuals from 18 years old living in the UK and who buy flowers or plants